The growth of internet technology means that the smallest companies can research, market, and advertise a presence, sell a product, or recruit across borders as easily as, if not more so than, the big players.
see: http://forum.wordreference.com/showthread.php?t=1819780
But in fact, it is just as important, if not more so, because there is no way to replace the impact of one person talking directly to another person.
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